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The Power of Custom Content

When investing in a digital sign, there’s nothing more powerful than customizing a message strategy that is built specifically around what you do as a business.  Sure, its great to wish folks Happy Holidays, recognize an employee’s birthday or retirement, or even post relevant community information.  But signage, and specifically digital signage, is an advertising and marketing tool meant to help make you money.  In order to do that, it needs to be speaking to your target audience about what it is you do, sell, or offer.

In today’s world, consumers are inundated with information.  So, in order to stand out, you have to be unique and repetitive.  Push your offerings, specials, products, discounts, sales and services, over and over and over again.  Secondly, drive your brand strategy through your digital sign.  Use your logo, color scheme, slogan, or tag line in most, if not all you do.  This drives brand awareness and if it all looks good, it leaves a long-lasting, professional impression upon your audience, while helping to build on reasons people should do business with you.

 

As you look through our online template library, you’ll notice a universal collection of templates, segmented into many categories.  Our online content library is great, but the designs and feel of each category are general, meant to appeal to a broad range of prospects.  This is on purpose.  To pinpoint a marketing and advertising approach that is truly unique, one-of-a-kind, and all yours, let our design team create custom ads and content through one of our plans that includes Custom Request Credits.

 

The process for submitting a custom request is very easy.  Just fill out the Custom Request form in your Project Content account, giving our team a general description of what you want, attach any assets you want us to use (or give our team creative carte-blanche) and we’ll turn your digital sign into a revenue-generating machine.

 

Visit our pricing page to learn more about our plans and which ones include custom content services.  Just have a one-off need for something custom?  No problem.  Fill out our Contact Us form indicating you’re interested in an a-la-carte custom request and our team will get back to you with pricing.

Want more digital signage design, content, and strategy tips?

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